C21 Media

Warner delves into Blue Box’s Brain:

Warner Bros International Television Production (WBITVP) has acquired format rights to a new reality gameshow from fledgling production outfit Blue Box Entertainment.

Rent a Brain explores how people would behave if they had control over the lives of their loved ones and sees contestants being told what to do through an earpiece, with the completion of each order resulting in a cash prize. Andrew Zein, senior VP of creative, format development and sales at WBITVP said the format would be aimed at international audiences and provides a “unique” idea “with a variety of entertaining elements throughout.” The format has been written by Giorgio Squarcia and is one of the first projects to come out of Blue Box, which was set up in September.The Italian firm is headed up by Triangle Productions’ Silvio Testi and talent agent Lucio Presta and creates new formats for both the Italian and international markets, as well as producing local remakes of foreign formats.